rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Klook
    sub title: shaping the way travelers discover destinations and customize itineraries
  name:
    name part: Ko, Stephen
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case studies
  genre: Case studies.
  genre: Études de cas.
  origin info:
    place:
      place term: enk
    date issued: 2019
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  abstract: Officially launched in September 2014, Klook is an in-destination services booking platform that allows travelers to reserve discounted attractions, activities, food, transportation, and WiFi. Based in Hong Kong, Klook started out as a local platform selling discounted attraction tickets to Hongkongers. However, it has since expanded regionally across Asia and is currently eyeing expansion to North America and Europe. This case provides readers with an opportunity to understand the business model of Klook. Readers are asked to identify customer needs in the context of booking in-destination services using the Value Proposition Canvas, and to illustrate how to build a repeatable, scalable, and profitable business model using the Business Model Canvas. Finally, students must advise the cofounders of Klook on how to mitigate any potential risks and how to move forward to connect travelers worldwide with the localized experiences they want and need.
  target audience: specialized
  note: Stephen Ko.
  note: Includes bibliographical references and index.
  subject:
    name:
      name part: Klook
    genre: Case studies
  subject:
    topic: Tourism
    genre: Case studies
  subject:
    topic: Travel
    topic: Computer network resources
    genre: Case studies
  subject:
    topic: Tourism
  subject:
    topic: Travel
    topic: Computer network resources
  classification: G156.5.I5 K6 2019
  classification: 910.285
  related item:
    title info:
      title: SAGE Knowledge. Cases
  identifier: 9781526488190
  identifier: 1526488191
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 190104
    record change date: 20240923171911.5
    record identifier: in00005498578
    language of cataloging:
      language term: eng