http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
shaping the way travelers discover destinations and customize itineraries
Officially launched in September 2014, Klook is an in-destination services booking platform that allows travelers to reserve discounted attractions, activities, food, transportation, and WiFi. Based in Hong Kong, Klook started out as a local platform selling discounted attraction tickets to Hongkongers. However, it has since expanded regionally across Asia and is currently eyeing expansion to North America and Europe. This case provides readers with an opportunity to understand the business model of Klook. Readers are asked to identify customer needs in the context of booking in-destination services using the Value Proposition Canvas, and to illustrate how to build a repeatable, scalable, and profitable business model using the Business Model Canvas. Finally, students must advise the cofounders of Klook on how to mitigate any potential risks and how to move forward to connect travelers worldwide with the localized experiences they want and need.
Includes bibliographical references and index.