rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Social media strategy in the sporting goods industry
    sub title: potential application for Brooks Sports, Inc
  name:
    name part: Mahoney, Tara Q.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Lovich, Justin
    role:
      role term: author.
  name:
    name part: Brady, Lawrence
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case Reports
  genre: Case studies.
  genre: Études de cas.
  origin info:
    place:
      place term: enk
    date issued: 2019
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: Social media is an ever-present part of society. Sporting goods companies have acknowledged the necessity of embedding social media into their overall brand strategy. Many companies such as Nike, Adidas, and Under Armour spend a considerable amount of time and money to engage their customers online. Niche brand Brooks has a more limited social media presence. In addition, they have a goal of doubling their revenue from $500 million to $1 billion by 2020. Social media strategy will play a major role in achieving this goal. Students are selected to work on a social media strategy team and are tasked with providing recommendations in the creation of a comprehensive social media strategy to meet organizational goals and objectives.
  target audience: specialized
  note: Tara Q. Mahoney, Justin Lovich, Lawrence Brady.
  note: Includes bibliographical references and index.
  subject:
    name:
      name part: Brooks Sports, Inc.
  subject:
    topic: Social media
  subject:
    topic: Strategic planning
  subject:
    topic: Sporting goods industry
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Social Media
  subject:
    topic: Médias sociaux
  subject:
    topic: Planification stratégique
  subject:
    topic: Articles de sport
    topic: Industrie
  subject:
    topic: Stratégie de marque
  subject:
    topic: social media
  subject:
    topic: branding
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Social media
  subject:
    topic: Sporting goods industry
  subject:
    topic: Strategic planning
  classification: HM742 .M34 2019
  classification: 302.231
  related item:
    title info:
      title: SAGE Knowledge. Cases
  identifier: 9781526463579
  identifier: 1526463571
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 190104
    record change date: 20240923171911.5
    record identifier: in00005498569
    language of cataloging:
      language term: eng