Social media strategy in the sporting goods industry : potential application for Brooks Sports, Inc. /

Social media is an ever-present part of society. Sporting goods companies have acknowledged the necessity of embedding social media into their overall brand strategy. Many companies such as Nike, Adidas, and Under Armour spend a considerable amount of time and money to engage their customers online....

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Bibliographic Details
Main Authors:	Mahoney, Tara Q. (Author), Lovich, Justin (Author), Brady, Lawrence (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:	SAGE Knowledge. Cases.
Subjects:	Brooks Sports, Inc. Social media. Strategic planning. Sporting goods industry. Branding (Marketing) Social Media Médias sociaux. Planification stratégique. Articles de sport > Industrie. Stratégie de marque. social media. branding. Social media Sporting goods industry Strategic planning Electronic books. Case Reports Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Social media is an ever-present part of society. Sporting goods companies have acknowledged the necessity of embedding social media into their overall brand strategy. Many companies such as Nike, Adidas, and Under Armour spend a considerable amount of time and money to engage their customers online. Niche brand Brooks has a more limited social media presence. In addition, they have a goal of doubling their revenue from $500 million to $1 billion by 2020. Social media strategy will play a major role in achieving this goal. Students are selected to work on a social media strategy team and are tasked with providing recommendations in the creation of a comprehensive social media strategy to meet organizational goals and objectives.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781526463579 1526463571