Wilder Harrier : a pioneering eco-friendly pet nutrition start-up /

This start-up came to fruition when three millennials in Montréal, Québec, recognized an opportunity to revolutionize the dog food industry with insect-based products. The case focuses on their commitment, innovation, and persistence in bringing healthy and environmentally responsive products to mar...

Full description

Bibliographic Details
Main Authors:	Ensign, Prescott C. (Author), McDonald, Devin (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE business cases.
Subjects:	Pet food industry > Management > Case studies. Environmental responsibility > Case studies. Small business > Growth > Case studies. Aliments pour animaux familiers > Industrie > Gestion > Études de cas. Responsabilité environnementale > Études de cas. Petites et moyennes entreprises > Croissance > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This start-up came to fruition when three millennials in Montréal, Québec, recognized an opportunity to revolutionize the dog food industry with insect-based products. The case focuses on their commitment, innovation, and persistence in bringing healthy and environmentally responsive products to market. Students will gain a realistic picture of the struggles and issues faced during the development and scaling of a fledgling venture. Students are given an opportunity to use their analytical skills to assess how the entrepreneurs develop new products, pursue growth, and confront mounting competition.
Physical Description:	1 online resource : illustrations.
ISBN:	9781071925577 1071925571