Starting a boutique test prep company in Kuwait /
In the early 2000s, a small Graduate Management Aptitude Test (GMAT) test preparation company based in Europe was presented with a unique opportunity to develop the business in Kuwait City. The company, Ivy Admissions, was founded by experienced GMAT teacher and test bank writer, Matt Smith. The opp...
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| Format: | eBook |
| Language: | English |
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London :
SAGE Publications: SAGE Business Cases Originals,
2024.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | In the early 2000s, a small Graduate Management Aptitude Test (GMAT) test preparation company based in Europe was presented with a unique opportunity to develop the business in Kuwait City. The company, Ivy Admissions, was founded by experienced GMAT teacher and test bank writer, Matt Smith. The opportunity came through a classmate while Matt was completing his doctorate in the United States. Upon landing in Kuwait City for the first time in 2005, Matt understood right away that running and operating a small test prep company in Kuwait would be a radically different undertaking than anything he had done before. This case covers the challenges and opportunities that he faced as a lone American attempting to start a small, niche business in the Gulf Cooperation Council (GCC) region. |
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| Physical Description: | 1 online resource. |
| ISBN: | 9781071928806 1071928805 |