The Grand Ole Opry : the show must go on? /
The COVID-19 pandemic has presented many businesses with challenges to survival, especially in the live entertainment industry. This critical incident looks at the challenging decision confronted by the Grand Ole Opry, an iconic entertainment brand which had produced a live show every Saturday night...
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| Format: | eBook |
| Language: | English |
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London :
Society for Case Research,
2021.
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| Series: | SAGE business cases.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | The COVID-19 pandemic has presented many businesses with challenges to survival, especially in the live entertainment industry. This critical incident looks at the challenging decision confronted by the Grand Ole Opry, an iconic entertainment brand which had produced a live show every Saturday night for nearly 95 years when the pandemic hit. The critical incident follows the decision to continue to produce the Saturday evening show without a live audience and to pivot to a new live cable and streamed content format for several months during the early stages of the pandemic. The incident examines how the management team pivoted quickly to produce a safe show while also leveraging a new company asset, the Circle Network, to keep the continuous show streak alive and turn a bad situation into a new opportunity. The focus of this incident is on strategic crisis decision-making and pivots, implementation of emergent strategy, and managing an iconic legacy brand. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781071945162 1071945165 |