The death notebook : managing a crisis /
It takes a certain skill set as a public relations professional to survive a crisis. Every crisis presents unique challenges even if you are able to get ahead of the story. Chris wishes he was that lucky. Instead, Highland Ridge Schools has its back against the wall after an administrator neglected...
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| Format: | eBook |
| Language: | English |
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London :
SAGE Publications: SAGE Business Cases Originals,
2024.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | It takes a certain skill set as a public relations professional to survive a crisis. Every crisis presents unique challenges even if you are able to get ahead of the story. Chris wishes he was that lucky. Instead, Highland Ridge Schools has its back against the wall after an administrator neglected to tell the central office for months about an incident involving a "death notebook." The superintendent and other staff members at the central office, including Chris, who serves as public information officer, are now struggling to control the story as they fall further behind by the hour. With media outlets asking the hard questions and a community that is livid and demanding answers, Chris faces a lack of transparency within his own camp while trying to move the school system forward. |
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| Physical Description: | 1 online resource. |
| ISBN: | 9781071924785 1071924788 |