The coffee fund : writing an influential email /
Sasha oversaw the Coffee Fund for the College of Business where she worked as an administrative assistant. Coffee drinkers were asked to contribute. Over the years to maintain this fund, Sasha relied on repeated emails soliciting donations. As coffee supplies were seriously low, Sasha sent an email...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
Society for Case Research,
2022.
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| Series: | SAGE Business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Sasha oversaw the Coffee Fund for the College of Business where she worked as an administrative assistant. Coffee drinkers were asked to contribute. Over the years to maintain this fund, Sasha relied on repeated emails soliciting donations. As coffee supplies were seriously low, Sasha sent an email the previous week: "The Coffee Fund has contacted me. They have told me they are low on funds for purchasing more coffee, creamer, etc. If you would like to contribute, that would be wonderful." Hardly any of the coffee drinkers had chosen to contribute. After doing a little research into persuasion, Sasha began to compose another email. What should it say? |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781071939963 1071939963 |