rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Big data
    sub title: the effect of analytics on marketing and business
  name:
    name part: Manko, Barbara
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: Electronic books.
  genre: Case studies.
  origin info:
    place:
      place term: enk
    date issued: 2021
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: Big data analytics takes raw, real-time data and uses it to predict trends. Successful use of this data can have a powerful impact on a business's effectiveness and ultimately their bottom line. As the amount of data increases, the need for analytics is growing. This teaching study discusses the role of social media in data analytics, how to approach the subject, and the desired outcomes. Students will explore the expansion of this field of study, familiarize themselves with the concept and where they may have encountered it in their lives so far, and discuss what analytics can contribute to running a successful business.
  target audience: specialized
  note: Barbara Manko.
  subject:
    topic: Big data
    genre: Case studies
  subject:
    topic: Données volumineuses
    genre: Études de cas
  subject:
    topic: Big data
  classification: QA76.9.B45 M36 2021
  classification: 005.7
  related item:
    title info:
      title: SAGE business cases
  identifier: 9781071926161
  identifier: 1071926160
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 230629
    record change date: 20240923171907.4
    record identifier: in00005498479
    language of cataloging:
      language term: eng