rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Kirana
    sub title: customer-centric E-grocery retailing service in Nepal
  name:
    name part: Ahmed, Jasim Uddin
    name part: (Economist)
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Ahmed, Asma
    role:
      role term: author.
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2024
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: The case study examines the information, communication, and technology (ICT) sector of the Southeast Asian country Nepal and analyzes one online grocery service company, Kirana, operating in the e-commerce industry. Kirana is a business-to-consumer (B2C) e-grocer operating in the e-commerce industry by fulfilling consumers' requirements for essentials. It acts as an alternative to physical grocery stores by allowing its targeted customers inside Kathmandu Valley to order with convenience. The company takes orders mainly through its online platforms or calls, providing consumers with 4,000 different products. Kirana regularly interacts with consumers through social media platforms to provide them with offers and updates on pricing that they can take advantage of. However, the slow-growing ICT sector, the increased competition caused by physical stores switching online, and the need for an interactive website prevent the company from operating at its full potential. Nevertheless, Kirana can flourish in the e-commerce industry by exploiting gaps in the market.
  target audience: specialized
  note: Jashim Ahmed, Asma Ahmed.
  subject:
    geographic code: a-np---
  subject:
    topic: Electronic commerce
    geographic: Nepal
    genre: Case studies
  classification: HF5548.325.N35 A36 2024
  classification: 381.1
  related item:
    title info:
      title: SAGE business cases
  identifier: 9781071924655
  identifier: 1071924656
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 231221
    record change date: 20240923171906.9
    record identifier: in00005498468
    language of cataloging:
      language term: eng