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Five million tires gone : could five million more soon follow? /

This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD). He was informed that the Goodyear Tire & Rubber Company had decided to drop ATD as a wholesaler and to reroute the tires through a new distribution channel. Goodyear had just...

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Bibliographic Details
Main Authors: Young, Joyce A. (Author), Chao, Chia-An (Author), Clark, Paul, active 2022 (Author)
Format: eBook
Language:English
Published: London : Society for Case Research, 2022.
Series:SAGE Business cases.
Subjects:
Distributors (Commerce) > Decision making > Case studies.
Selling > Tires > Case studies.
Branding (Marketing) > Case studies.
Stratégie de marque > Études de cas.
Electronic books.
Online Access:Connect to the full text of this electronic book

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