Five million tires gone : could five million more soon follow? /

This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD). He was informed that the Goodyear Tire & Rubber Company had decided to drop ATD as a wholesaler and to reroute the tires through a new distribution channel. Goodyear had just...

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Bibliographic Details
Main Authors:	Young, Joyce A. (Author), Chao, Chia-An (Author), Clark, Paul, active 2022 (Author)
Format:	eBook
Language:	English
Published:	London : Society for Case Research, 2022.
Series:	SAGE Business cases.
Subjects:	Distributors (Commerce) > Decision making > Case studies. Selling > Tires > Case studies. Branding (Marketing) > Case studies. Stratégie de marque > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD). He was informed that the Goodyear Tire & Rubber Company had decided to drop ATD as a wholesaler and to reroute the tires through a new distribution channel. Goodyear had just announced plans for a joint venture with Bridgestone Americas, maker of Bridgestone and Firestone tires, to create TireHub, a nationwide company-owned wholesaler that would distribute the brands of both companies. ATD still remained a distributor for the Bridgestone brands. He pondered what possible news the next month would bring. Was it just a matter of time before Bridgestone also severed its relationship with ATD in favor of TireHub? Could ATD endure losing 25% of its sales volume in a given year? Students are asked what Schuette can do, if anything, to prevent Bridgestone from taking away another five million tires?
Physical Description:	1 online resource : illustrations.
ISBN:	9781071937778 1071937774