rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Accusations of racial discrimination with employees and franchisees and questions of diversity at McDonald's
  name:
    name part: Agnihotri, Arpita
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Bhattacharya, Saurabh
    role:
      role term: author.
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2024
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: This case discusses accusations made by McDonald's executives in a lawsuit filed in January 2020 that the company engages in racial discrimination. The executives asserted that under the leadership of Steve Easterbrook (CEO of McDonald's between 2015 and 2019), McDonald's discriminated against Black communities and businesses. The lawsuit also accused current CEO Chris Kempczinski of further reducing the number of Black executives from 42 to 7. In another lawsuit, filed by 52 former Black McDonald's franchisees (franchise owners) in September 2020, McDonald's was accused of forcing Black franchisees to operate restaurants in "economically depressed" communities that generated less sales than comparable stores elsewhere. The lawsuit also accused McDonald's of reduced financial commitment in marketing efforts toward Black American consumers, which led to a decline in the number of Black customers. What should Kempczinski do to ensure that franchisees do not feel racially discriminated against? How can he enhance marketing activities targeted at Black American consumers? What should Kempczinski do to enhance racial diversity at McDonald's? The case encourages students to explore how racial discrimination can occur at a strategic level. It also helps students examine routes through which firms may avoid such discrimination.
  target audience: specialized
  note: Arpita Agnihotr.
  subject:
    name:
      name part: McDonald's Corporation
    genre: Case studies
  subject:
    topic: Discrimination in employment
    genre: Case studies
  subject:
    topic: Franchises (Retail trade)
    genre: Case studies
  subject:
    topic: Race discrimination
    topic: Law and legislation
    genre: Case studies
  subject:
    topic: Discrimination dans l'emploi
    genre: Études de cas
  subject:
    topic: Concessions (Commerce de détail)
    genre: Études de cas
  classification: HD8039.F7 A36 2024
  classification: 331.761641
  related item:
    title info:
      title: SAGE Business cases
  identifier: 9781071921517
  identifier: 1071921517
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 231221
    record change date: 20240923171907.5
    record identifier: in00005498458
    language of cataloging:
      language term: eng