rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: ROI for a customer relationship management initiative at GST
  title info:
    title: Return on investment for a customer relationship management initiative at GST
  name:
    name part: Jeffery, Mark
    name part: 1965-
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: Electronic books.
  genre: Case studies.
  origin info:
    place:
      place term: enk
    date issued: 2006
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: This case "ROI for a Customer Relationship Management Initiative at GST" addresses key issues related to large revenue-generation IT projects. The key topics covered are: measurement of return on investment and project payback period, the decision of what time horizon and hurdle rate to use, the importance of business assumptions in the model, and additional management issues beyond the basic analysis. The case debrief focuses on the strategy of a firm in a high customer-churn environment and the ability of analytical customer relationship management to provide strategic advantage.
  target audience: specialized
  note: Mark Jeffery.
  subject:
    topic: Customer relations
    topic: Management
    genre: Case studies
  subject:
    topic: Rate of return
    genre: Case studies
  subject:
    topic: Taux de rendement
    genre: Études de cas
  subject:
    topic: Customer relations
    topic: Management
  subject:
    topic: Rate of return
  classification: HF5415.5 .J44 2006
  classification: 658.812
  related item:
    title info:
      title: SAGE business cases
  identifier: 9781071925959
  identifier: 1071925954
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 230629
    record change date: 20240923171907.0
    record identifier: in00005498432
    language of cataloging:
      language term: eng