Disney+ and machine learning in the streaming age /
Machine learning has been used to create value in various ways across a broad swath of industries. In this case, students will explore uses for machine learning in the context of the launch of the Disney+ streaming service in November 2019. At the time of the case, Disney already operated two stream...
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| Format: | eBook |
| Language: | English |
| Published: |
London :
Kellogg School of Management,
2023.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Machine learning has been used to create value in various ways across a broad swath of industries. In this case, students will explore uses for machine learning in the context of the launch of the Disney+ streaming service in November 2019. At the time of the case, Disney already operated two streaming platforms, Hulu and ESPN+. Its new streaming service would launch with an archive of roughly 7,500 TV episodes and 500 films, including wildly popular titles from Marvel, Star Wars, and Pixar. Yet Disney+ would be entering an increasingly competitive industry dominated by Netflix. Since its pivot from mail-order video to streaming in the early 2000s, Netflix had extensively used machine-learning algorithms to optimize customer experience and retention. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781071931318 1071931318 |