Cover Image

Twitter's throne is for the taking as Bluesky shows promise /

Twitter may inevitably be replaced by Bluesky, a social media platform backed by Twitter's founder Jack Dorsey. Bluesky is an invite-only, decentralized social network that has been gaining traction among users, especially since Elon Musk continues to make controversial changes to Twitter. This...

Full description

Bibliographic Details
Main Author: Mehta, Simran (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:Sage business cases
Subjects:
Twitter > Case studies.
Social media > Economic aspects > Case studies.
Technology > Management > Case studies.
Strategic planning > Case studies.
Médias sociaux > Aspect économique > Études de cas.
Technologie > Gestion > Études de cas.
Planification stratégique > Études de cas.
Social media > Economic aspects
Strategic planning
Technology > Management
Electronic books.
Case studies
Online Access:Connect to the full text of this electronic book
Description
Summary:Twitter may inevitably be replaced by Bluesky, a social media platform backed by Twitter's founder Jack Dorsey. Bluesky is an invite-only, decentralized social network that has been gaining traction among users, especially since Elon Musk continues to make controversial changes to Twitter. This case study sheds light on the controversies surrounding Elon Musk's management and evaluates Bluesky's potential to supersede Twitter.
Physical Description:1 online resource : illustrations.
ISBN:9781071928127
1071928120