The small college financial crunch : using athletics as a leading form of enrollment management /
Alicia Morrison is the athletic director of Northeast Private College (NPC), a small, tuition-driven, suburban National Collegiate Athletic Association Division III (DIII) institution in the northeast region of the United States. Like many small colleges throughout the country, NPC is facing a dire...
| Main Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
London :
Human Kinetics, Inc.,
2022.
|
| Series: | SAGE business cases.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Alicia Morrison is the athletic director of Northeast Private College (NPC), a small, tuition-driven, suburban National Collegiate Athletic Association Division III (DIII) institution in the northeast region of the United States. Like many small colleges throughout the country, NPC is facing a dire financial crisis if it cannot stem declining enrollment trends. Since athletic scholarships are not allowed at the DIII level, student-athletes at NPC pay tuition in the same way as the general student body. Similar to many small, DIII colleges, student-athlete tuition dollars are relied upon as a primary fiscal solvency strategy for the institution as a whole. As part of a collaborative effort between Alicia, NPC's President, and its Board of Directors, Alicia will be tasked with developing a strategic plan for growing the size of the athletic department. This case study enables students to gain a better understanding of the DIII athletics environment. Students will use scholarly articles and a real-world financial and enrollment database to help Alicia with her strategic plan. The pressure is high, as, in many ways, the future of NPC relies upon Alicia effectively developing-and implementing-a viable strategic plan for the growth of the athletic department. |
|---|---|
| Physical Description: | 1 online resource. |
| ISBN: | 9781071926147 1071926144 |