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The tie-up blues for Vanya's dance planet : a failure case of social media marketing /

The case focuses on the issues regarding We4U a Social media consultancy and Vanya's Dance Planet well-known activity centre in Indore (MP), India. It covers various aspects of social media as an alternative and cost effective channel of marketing and promotion. The case highlighted the social...

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Bibliographic Details
Main Author: Kushwaha, Pooja (Author)
Format: eBook
Language:English
Published: London : Journal of Information Technology Teaching Cases, 2021.
Series:SAGE business cases.
Subjects:
Social media > Marketing > Case studies.
Electronic books.
Case studies.
Online Access:Connect to the full text of this electronic book
Description
Summary:The case focuses on the issues regarding We4U a Social media consultancy and Vanya's Dance Planet well-known activity centre in Indore (MP), India. It covers various aspects of social media as an alternative and cost effective channel of marketing and promotion. The case highlighted the social media promotion tools used by social media consultancy start-ups for their clients. The issues faced by Vanya's Dance Planet one of the client of We4U.
Physical Description:1 online resource : illustrations.
ISBN:9781071926321
1071926322