rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Passion Products
    sub title: the challenge of managing two products for growth
  name:
    name part: Friar, John H.
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case studies
  genre: Case studies.
  genre: Études de cas.
  origin info:
    place:
      place term: enk
    date issued: 2020
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: A small, nonemployer firm, run by a husband-and-wife team, are rethinking their strategy as they seek to scale the business. The company was originally founded as That Nutty Redhead in 2013, with their product line consisting of two flavors of steamed pralines. Although their product and branding have received positive reviews, they are having a difficult time trying to change a craft business into a growth business. This is due to customer confusion and lack of a mass manufacturing process. In 2018, they created another product idea: gourmet chocolate bark. The new product line solves the challenges of customer understanding and mass manufacturing, but now creates a new decision point: how do they handle both products.In 2019, they are debating whether to keep both products or to drop the pralines and focus on the chocolates. They are also debating whether to grow the business quickly or to keep it as a small nonemployer firm. They have already changed the name of their business from That Nutty Redhead to Passion Products. The case covers the challenges of scaling a small business, the differences between craft manufacturing and mass manufacturing, the diffusion curve, and organization slack. Students are asked to evaluate options and recommend an approach forward.
  target audience: specialized
  note: John H. Friar.
  note: Includes bibliographical references and index.
  subject:
    name:
      name part: Passion Products.
  subject:
    topic: Strategic planning
    genre: Case studies
  subject:
    topic: Small business
    genre: Case studies
  subject:
    topic: Entrepreneurship
    genre: Case studies
  subject:
    topic: Corporations
    topic: Growth
    genre: Case studies
  subject:
    topic: Planification stratégique
    genre: Études de cas
  subject:
    topic: Entrepreneuriat
    genre: Études de cas
  subject:
    topic: Sociétés
    topic: Croissance
    genre: Études de cas
  subject:
    topic: Corporations
    topic: Growth
  subject:
    topic: Entrepreneurship
  subject:
    topic: Small business
  subject:
    topic: Strategic planning
  classification: HD30.28 .F75 2020
  classification: 658.4012
  related item:
    title info:
      title: SAGE Business Cases
  identifier: 9781529740998
  identifier: 1529740991
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 200625
    record change date: 20240923171902.2
    record identifier: in00005498376
    language of cataloging:
      language term: eng