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Canada Goose Holdings, Inc. : ethical sourcing of down and fur /

Luxury retail brand, Canada Goose, faces opposition from a prominent animal rights group surrounding the sourcing of materials used for its jackets. Several regulatory agencies have questioned the advertising practices of Canada Goose. Canada Goose now faces a decision regarding its brand and the et...

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Bibliographic Details
Main Authors: Aldridge, Zachary (Author), Ursino, Alexandra (Author), O'Rourke, James S., 1946- (Author)
Format: eBook
Language:English
Published: London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2014.
Series:SAGE Business Cases.
Subjects:
Business ethics > Case studies.
Social responsibility of business > Case studies.
Animal rights > Case studies.
Branding (Marketing) > Case studies.
Morale des affaires > Études de cas.
Entreprises > Responsabilité sociale > Études de cas.
Animaux > Droits > Études de cas.
Stratégie de marque > Études de cas.
Animal rights.
Branding (Marketing)
Business ethics.
Social responsibility of business.
Electronic books.
Case studies.
Online Access:Connect to the full text of this electronic book
Description
Summary:Luxury retail brand, Canada Goose, faces opposition from a prominent animal rights group surrounding the sourcing of materials used for its jackets. Several regulatory agencies have questioned the advertising practices of Canada Goose. Canada Goose now faces a decision regarding its brand and the ethical sourcing of fur and down.
Item Description:Originally Published In Aldridge, Z., Ursino, A., O#x2019;Rourke, J. S. (2014). Canada Goose Holdings, Inc.: Ethical Sourcing of Down and Fur. 19-12. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
Physical Description:1 online resource.
ISBN:9781529735710
1529735718