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Fighting misinformation during COVID-19 /

This case looks at the spate of misinformation and false claims for cures and treatments that have erupted during the ongoing COVID-19 pandemic. The case asks students to discuss the ethics in false advertising and profiteering, what a company's responsibility is to disavow false claims, and ho...

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Bibliographic Details
Main Author: Rae, Madeline (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
Subjects:
Deceptive advertising > United States > Case studies.
COVID-19 (Disease) > United States.
Epidemics > United States > Case studies.
Publicité mensongère > États-Unis > Études de cas.
COVID-19 > États-Unis.
Épidémies > États-Unis > Études de cas.
COVID-19 (Disease)
Deceptive advertising
Epidemics
United States
Electronic books.
Case studies
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book
Description
Summary:This case looks at the spate of misinformation and false claims for cures and treatments that have erupted during the ongoing COVID-19 pandemic. The case asks students to discuss the ethics in false advertising and profiteering, what a company's responsibility is to disavow false claims, and how future misinformation can be prevented.
Physical Description:1 online resource : illustrations.
ISBN:9781529751741
1529751748