Lefit : keeping the Chinese workout market fit /

The leader in the gym industry in China, Lefit, has seen rapid growth and profitability since its founding in 2015. With over 500 locations, Lefit has established a technology platform that leverages consumer data to match customers with fitness opportunities such as classes, coaches, and even other...

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Bibliographic Details
Main Authors:	Sibor, Douglas (Author), Stoller, Gregory L. (Author), Wang, Wenjun (Economics professor) (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	Lefit. Physical fitness centers > China > Management > Case studies. Marketing > China > Case studies. Centres de mise en forme > Chine > Gestion > Études de cas. Marketing > Chine > Études de cas. Marketing Physical fitness centers > Management China Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	The leader in the gym industry in China, Lefit, has seen rapid growth and profitability since its founding in 2015. With over 500 locations, Lefit has established a technology platform that leverages consumer data to match customers with fitness opportunities such as classes, coaches, and even other gyms. Behaviors in China have changed since the 1980s: the population is more sedentary than prior decades and a new middle class is developing. Consumers with more disposable income are a target market for the fitness industry. While Lefit has a diverse model of gyms and partner organizations, they focus most of their offerings towards cheaper options without the long-term contracts of traditional gyms.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529741162 1529741165