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Bharat Footwear Limited discount coupons /

The case presents a customer experience while purchase of a pair of shoes in the upmarket retail outlet Bharat Footwear Limited (BFL), in Ahmedabad, India. While negotiating the purchase of the pair of shoes, the customer is offered a 20% discount coupon meant for BFL shareholders, for a split consi...

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Bibliographic Details
Main Authors: Shah, Bhavin J. (Author), Ravichandran, N. (Author)
Format: eBook
Language:English
Published: London : Indian Institute of Management, Ahmedabad, 2018.
Series:SAGE Business Cases.
Subjects:
Marketing > India > Ahmadābād > Decision making > Case studies.
Industrial management > India > Ahmadābād > Case studies.
Coupons (Retail trade) > India > Ahmadābād > Case studies.
Coupons (Retail trade)
Industrial management.
Marketing > Decision making.
India > Ahmadābād.
Electronic books.
Case studies.
Online Access:Connect to the full text of this electronic book
Description
Summary:The case presents a customer experience while purchase of a pair of shoes in the upmarket retail outlet Bharat Footwear Limited (BFL), in Ahmedabad, India. While negotiating the purchase of the pair of shoes, the customer is offered a 20% discount coupon meant for BFL shareholders, for a split consideration in the ratio of 60 (buyer) and 40 (agent). The customer must decide if they should accept the deal and leads to a discussion as to whether BFL should continue the promotion.
Item Description:Originally Published In Shah, B. J., & Ravichandran, N. (2018). Bharat Footwear Limited Discount Coupons. QM0282TN. Ahmedabad, India: Indian Institute of Management, Ahmedabad.
Physical Description:1 online resource : illustrations.
ISBN:9781529709407
1529709407