rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: Chakra Super Blasters
    sub title: revenue maximization in league cricket
  name:
    name part: Nigam, Achint
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Dewani, Prem
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case studies.
  origin info:
    place:
      place term: enk
    date issued: 2019
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  abstract: This disguised case examines the pricing strategy for home matches of a new cricket league team. It raises issues related to market research and pricing in services. A new champion league cricket team has started up in Chakra, Biloor and - almost nine months in advance of the first game - is planning its first season at home ground. The game dates had already been finalized, but decisions related to pricing of tickets are still pending. The management was trying to understand the results obtained via a detailed survey that will help them in pricing tickets and multi-match passes. The dilemma of the teams marketing director gets complicated as he tries to understand the intricacies of ticket pricing and its linked ancillary issues.
  target audience: specialized
  note: Achint Nigam, Prem Dewani.
  note: Originally Published In Nigam, A., & Dewani, P. (2019). The Chakra Super Blasters: Revenue Maximization in League Cricket. Journal of International Business Education, 14(1), 389-412. JIBE14-0CS6.
  note: Includes bibliographical references and index.
  subject:
    geographic code: a-ii---
  subject:
    topic: Cricket
    topic: Economic aspects
    geographic: India
    geographic: Cakra
    genre: Case studies
  subject:
    geographic: India
    geographic: Cakra
  classification: GV927.5.F56 N54 2019
  classification: 796.358
  related item:
    title info:
      title: SAGE Business Cases
  identifier: 9781529753394
  identifier: 1529753392
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 200929
    record change date: 20240923171902.1
    record identifier: in00005498337
    language of cataloging:
      language term: eng