Vibram FiveFingers : Blue Ocean strategy? /

The case outlines the innovation and new product creation at Vibram, an Italian manufacturer of rubber soled shoes for athletics and outdoor wear. Current manufactures of running footwear place an emphasis on cushioning the heel, which may encourage a running method that leads to greater injuries in...

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Bibliographic Details
Main Authors:	Dhayanithy, Deepak (Author), Gopinath, Saji (Author)
Format:	eBook
Language:	English
Published:	London : Indian Institute of Management, Kozhikode, 2012.
Series:	SAGE Business Cases.
Subjects:	Shoe industry > Italy > Case studies. Running shoes > Design and construction > Case studies. Product design > Italy > Case studies. Chaussures > Industrie > Italie > Études de cas. Conception de produit > Italie > Études de cas. Product design. Shoe industry. Italy. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	The case outlines the innovation and new product creation at Vibram, an Italian manufacturer of rubber soled shoes for athletics and outdoor wear. Current manufactures of running footwear place an emphasis on cushioning the heel, which may encourage a running method that leads to greater injuries in the heel and Achilles tendon. In response to this Vibram manufactures shoes with a then sole and has launched the Vibram FiveFingers, a shoe that is worn like a glove to allow joggers to enjoy the experience of running bare foot.
Item Description:	Originally Published In Dhayanithy, D. & Gopinath, S. (2012). Vibram FiveFingers - Blue Ocean strategy?. Kozhikode, India: Indian Institute of Management, Kozhikode.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529732863 1529732867