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Impacts of color on food purchase behavior /

This case study examines scenarios in the world today in which scientists and marketers are creating novel approaches to coloring and flavoring of food products that contradict our current perceptions. The case focuses on the impact of color on consumer purchase behavior as a major influence of cons...

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Bibliographic Details
Main Authors: Baskin, Ernest (Author), Sylvester, Claire (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:SAGE Business Cases.
Subjects:
Consumers' preferences > Case studies.
Color of food.
Consumers > Research.
Consommateurs > Préférences > Études de cas.
Aliments > Couleur.
Consommateurs > Recherche.
Consumers' preferences.
Electronic books.
Case studies.
Online Access:Connect to the full text of this electronic book
Description
Summary:This case study examines scenarios in the world today in which scientists and marketers are creating novel approaches to coloring and flavoring of food products that contradict our current perceptions. The case focuses on the impact of color on consumer purchase behavior as a major influence of consumer quality perceptions, with Kraft Macaroni & Cheese as well as Trix cereal as examples. In reading this case study, students will consider how color affects food preferences and product quality.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781529740868
152974086X