Learning for change at Netflix : Stacy's leadership within a changing environment /

This case study delves into the dynamic landscape of organization change within a global media streaming and production giant, Netflix. It unfolds the story of Stacy, a mid-level manager with a background in organizational development, who finds herself at the helm of a critical transition within th...

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Bibliographic Details
Main Authors: Priddy, Tatyana N. (Author), Bacon, Julie (Author), Meaders, Jessica (Author), He, Weixin (Author), Burruss, Terrence (Author), Carter, Angela (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:SAGE Business cases.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:This case study delves into the dynamic landscape of organization change within a global media streaming and production giant, Netflix. It unfolds the story of Stacy, a mid-level manager with a background in organizational development, who finds herself at the helm of a critical transition within the company. Netflix, known for its innovation and vibrant corporate culture, faces a challenging period as it grapples with stagnating customer subscriptions and a tumultuous stock market. The company's response is a cost-cutting password-sharing measure that results in the upheaval of nearly 150 jobs. As the dust settles, Stacy's department, now responsible for customer service training, must adapt to the changes. This case study explores Stacy's journey of implementing change using Kurt Lewin's three-step model as a guiding framework. Stacy draws insights from Netflix's earlier password-sharing change attempt while preparing for the challenge of unfreezing established practices, moving toward a new training paradigm, and refreezing to ensure that the changes are enduring. The case underscores the importance of understanding the interplay between social and organizational change and the resilience required to manage change within a rapidly evolving environment. Stacy's quest to learn from Netflix's experiences provides valuable insights for organizations seeking to successfully adapt to change while maintaining their core values and objectives.
Physical Description:1 online resource.
ISBN:9781071941836
1071941836