Spiritual Wealth Club : corporate social responsibility of a knowledge service platform /

Founded in 2013, the Spiritual Wealth Club is a leading brand in China's paid-knowledge industry. Its main business is content production, publishing cooperation, online e-commerce, and brick-and-mortar bookstores. In the 13 years since its establishment, the Spiritual Wealth Club's active...

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Bibliographic Details
Main Authors:	Qian, Jing (Author), Niu, Wenzhuo (Author), Yin, Kui (Author), Qu, Yi (Author), Wu, Rong (Author), Yu, Songyu (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE Business cases.
Subjects:	Social responsibility of business > China > Case studies. Stakeholder management > Case studies. Entreprises > Responsabilité sociale > Chine > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Founded in 2013, the Spiritual Wealth Club is a leading brand in China's paid-knowledge industry. Its main business is content production, publishing cooperation, online e-commerce, and brick-and-mortar bookstores. In the 13 years since its establishment, the Spiritual Wealth Club's active implementation of social responsibility to stakeholders and the practice of linking it with the Club's mission and strategy has earned it a good reputation, with more than CNY 1 billion in revenue and more than 60 million users. In this case study, students will learn how the Spiritual Wealth Club fulfills its corporate social responsibility (CSR) to all stakeholders and how the company closely connects its corporate mission with social responsibility.
Physical Description:	1 online resource : illustrations.
ISBN:	9781071927885 1071927884