Evaluating opportunities, challenges, and strategic options for new entrants and incumbents in a changing competitive landscape /

Between mid-2021 and the end of 2022, Beyond Meat, a manufacturer of plant-based meat substitutes, lost over 90% of its market value. Ethan Brown, the company's founder and CEO, speculated that the reasons for the weakness in the overall category of analogous (alt) meat and for Beyond Meat in p...

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Bibliographic Details
Main Authors:	Kelly, Mary Theresa, active 2024 (Author), Swann, Christopher, active 2024 (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE Business cases.
Subjects:	Selling > Meat > Case studies. Business logistics > Case studies. Managerial economics > Case studies. Logistique (Organisation) > Études de cas. Économie d'entreprise > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Between mid-2021 and the end of 2022, Beyond Meat, a manufacturer of plant-based meat substitutes, lost over 90% of its market value. Ethan Brown, the company's founder and CEO, speculated that the reasons for the weakness in the overall category of analogous (alt) meat and for Beyond Meat in particular were largely transitory, tied to inflationary pressures that negatively impacted consumer buying power, as value-focused consumers were choosing lower-priced protein options (Nunes, 2022). But was there more than that? This case invites students to evaluate market disruption and weigh the opportunities, threats, and strategic options for new entrants and incumbents.
Physical Description:	1 online resource : illustrations.
ISBN:	9781071941409 1071941402