APA (7th ed.) Citation

Kelly, M. T., & Swann, C. (2024). Evaluating opportunities, challenges, and strategic options for new entrants and incumbents in a changing competitive landscape. SAGE Publications: SAGE Business Cases Originals.

Chicago Style (17th ed.) Citation

Kelly, Mary Theresa, and Christopher Swann. Evaluating Opportunities, Challenges, and Strategic Options for New Entrants and Incumbents in a Changing Competitive Landscape. London: SAGE Publications: SAGE Business Cases Originals, 2024.

MLA (9th ed.) Citation

Kelly, Mary Theresa, and Christopher Swann. Evaluating Opportunities, Challenges, and Strategic Options for New Entrants and Incumbents in a Changing Competitive Landscape. SAGE Publications: SAGE Business Cases Originals, 2024.