rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Oasis in Sin City
    sub title: determining a competitive set
  name:
    name part: Drake, James
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Cosentino, Stefan W.
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case studies.
  origin info:
    place:
      place term: enk
    date issued: 2019
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  abstract: This case study presents a problem for the new management team of a recently acquired hotel that its owners have invested millions of dollars to renovate and upgrade. The property was formerly a midscale, branded hotel, but now the hotel is being marketed toward a more upscale guest. Accordingly, a new competitive set of hotels must be determined, and how and why this is done is discussed in the case.
  target audience: specialized
  note: James Drake, Stefan W. Cosentino.
  note: Originally Published InDrake, J., & Cosentino, S. (2019). Oasis in Sin City: Determining a competitive set. Journal of Hospitality & Tourism Cases, 7(4), 38-43.
  note: Includes bibliographical references and index.
  subject:
    topic: Hotel management
    genre: Case studies
  subject:
    topic: Branding (Marketing)
    genre: Case studies
  subject:
    topic: Hôtels
    topic: Gestion
    genre: Études de cas
  subject:
    topic: Stratégie de marque
    genre: Études de cas
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Hotel management
  classification: TX911.3.M27 D73 2019
  classification: 647.95068
  related item:
    title info:
      title: SAGE Business Cases
  identifier: 9781529761658
  identifier: 1529761654
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 201109
    record change date: 20240923171904.9
    record identifier: in00005498246
    language of cataloging:
      language term: eng