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TOMS shoes : effective altruism? /

In the one-for-one business model, a purchaser of, for example, a pair of shoes simultaneously purchases a pair of shoes for a child in need. This model, popularized by TOMS shoe company in 2006, has been remarkably successful. The driving force behind the success is most likely the emotional appeal...

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Bibliographic Details
Main Author: Pendergraft, Garrett (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:SAGE Business Cases.
Subjects:
Corporations > Charitable contributions > Case studies.
Social responsibility of business > Case studies.
Sociétés > Dons de charité > Études de cas.
Entreprises > Responsabilité sociale > Études de cas.
Corporations > Charitable contributions.
Social responsibility of business.
Electronic books.
Case studies.
Online Access:Connect to the full text of this electronic book

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