Changing consumers : advocating for "slow" fashion in a fast world marketplace /
The Students' Society at Riverdale University wants to promote greater awareness of environmental sustainability with a campaign and practical actions in order to drive positive change. The Students' Society has already been successful with a campaign for Meat Free Monday on campus, drawin...
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| Format: | eBook |
| Language: | English |
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London :
SAGE Publications: SAGE Business Cases Originals,
2021.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | The Students' Society at Riverdale University wants to promote greater awareness of environmental sustainability with a campaign and practical actions in order to drive positive change. The Students' Society has already been successful with a campaign for Meat Free Monday on campus, drawing on public health and animal welfare concerns. There is a recognition that students have agency as consumers in the consumption choices they make. The Society is aware that the fashion industry, particularly so-called fast fashion, has been in the spotlight for negative reasons, such as it being a leading contributor to climate change. How can the Society craft a campaign that galvanizes the support of Riverdale's students to address the issues of fast fashion? What would such a campaign address? |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529755381 1529755387 |