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Pepperfry : challenges ahead with growing competition in the Indian home furnishings market /

Pepperfry, an online retailer in India, is a market leader in online furniture retail but is facing increasing competition from other online furniture retailers, online marketplace retailers, and services like furniture rental and exchange services. The entry of Swedish furniture behemoth IKEA in th...

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Bibliographic Details
Main Authors: Agrawal, Gautam (Author), Chhikara, Ritu (Author), Garg, Ruchi, 1985- (Author), Ahmed, Jashim Uddin (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:SAGE Business Cases.
Subjects:
Business planning > Case studies.
Electronic commerce > India > Case studies.
Commerce électronique > Inde > Études de cas.
Business planning.
Electronic commerce.
India.
Electronic books.
Case studies.
Online Access:Connect to the full text of this electronic book
Description
Summary:Pepperfry, an online retailer in India, is a market leader in online furniture retail but is facing increasing competition from other online furniture retailers, online marketplace retailers, and services like furniture rental and exchange services. The entry of Swedish furniture behemoth IKEA in the Indian market has further increased competition. Pepperfry is examining its business strategies to maintain its market leader position and repay institutional investors.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781529754858
1529754852