Giffoni Film Festival : how to morph a rural area in an innovation cluster in the digital arts production /

With Giffoni Film Festival (GFF) at the pinnacle of its growth, founder Claudio Gubitosi is imagining how to cultivate the GFF brand to the benefit of the local community. His strategic vision for GFF as an opportunity to build a local cluster of startups will require a more active involvement from...

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Bibliographic Details
Main Authors:	Parente, Roberto (Author), El Tarabishy, Ayman (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	Festival internazionale del cinema per i ragazzi e la gioventù. Gubitosi, Claudio. Multimedia Valley Campus. European Economic Community. European Economic Community Festival internazionale del cinema per i ragazzi e la gioventù Film festivals > Italy > Case studies. Multimedia (Art) Festivals de cinéma > Italie > Études de cas. Œuvres multimédias (Art) multimedia works. Film festivals Italy Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	With Giffoni Film Festival (GFF) at the pinnacle of its growth, founder Claudio Gubitosi is imagining how to cultivate the GFF brand to the benefit of the local community. His strategic vision for GFF as an opportunity to build a local cluster of startups will require a more active involvement from the GFF organization on the business side and possibly a new governance format for the festival. The future of GFF revolves around the new Multimedia Valley Campus where the European Community and Campania regional government has injected more than EUR 38 million for new facilities, with a vision to brand and expand GFF from a 10-day event to a regional node of a future innovation.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529722567 152972256X