rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: importance of strategic communication during change management at Palm College of Hospitality and Event Management
  name:
    name part: Day, Caroline
    name part: active 2017
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Van Niekerk, Mathilda
    role:
      role term: author.
  name:
    name part: Okumus, Fevzi
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case studies
  genre: Case studies.
  genre: Études de cas.
  origin info:
    place:
      place term: enk
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: This case study engages with the importance of strategic communication during the change management process at Palm College of Hospitality and Event Management. The college is currently experiencing a change in administration from a dean of almost ten years who has been replaced by a new dean. The change management process is analyzed by means of the framework of the entrepreneurial organization theory (EOT), from which strategic communication and its four components are derived (aligning, energizing, visioning, and constituting). A lack of or ineffective strategic communication pertaining to the new vision, future direction and staffing of the college is causing confusion, a lack of trust, declining morale, and conflicting emotions among organizational members. Furthermore, the multi-campus nature of the college makes strategic communication, information dissemination, and strong leadership even more challenging. Without effective strategic communication, the morale of faculty and staff will continue to decline and eventually they may struggle to uphold the vision of the administration. Potential solutions aimed at overcoming the communication challenge across multiple campuses are offered.
  target audience: specialized
  note: Caroline Day, Mathilda Van Niekerk, Fevzi Okumus.
  note: Originally published in : Day, C., Van Niekerk, M., & Okumus, F. (2017). The importance of strategic communication during change management at Palm College of Hospitality and Event Management. Journal of Hospitality & Tourism Cases, 5(3), 89-92.
  note: Includes bibliographical references and index.
  subject:
    name:
      name part: Palm College of Hospitality and Event Management
    genre: Case studies
  subject:
    topic: Business communication
    genre: Case studies
  subject:
    topic: Communication in management
    genre: Case studies
  subject:
    topic: Communication dans l'entreprise
    genre: Études de cas
  subject:
    topic: Communication en gestion
    genre: Études de cas
  subject:
    topic: Business communication
  subject:
    topic: Communication in management
  classification: HF5718 .D39 2017
  classification: 658.45
  related item:
    title info:
      title: SAGE Business Cases
  identifier: 9781529714029
  identifier: 1529714028
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 200121
    record change date: 20240923171902.0
    record identifier: in00005498178
    language of cataloging:
      language term: eng