rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: SheTaxis
    sub title: women on wheels
  name:
    name part: Ahmed, Jashim Uddin
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Ahmed, Asma
    role:
      role term: author.
  name:
    name part: Tinne, Wahida Shahan
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case studies
  genre: Case studies.
  genre: Études de cas.
  origin info:
    place:
      place term: enk
    date issued: 2020
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: This case study investigates the key competitive advantages, marketing strategies, and challenges of SheTaxis, a taxi service in the United States that began operations in 2014. Niche marketing is an approach that has been applied successfully by SheTaxis, with the specific target audience being women. Women, who are concerned with their safety, would generally prefer to ride in vehicles driven by women drivers. SheTaxis is currently the only company that addresses their concern. However, SheTaxis may face fierce competition from international players in the market, mainly Uber. This case highlights how SheTaxis is focusing on various strategies, specifically to (1) focus on women passengers only by understanding their needs, (2) provide women drivers to address safety issues, and (3) be more aggressive in regard to their competition by focusing on the niche market. What steps can SheTaxis take to establish its presence and so sustain itself in the niche market it has chosen?
  target audience: specialized
  note: Jashim Uddin Ahmed, Asma Ahmed, Wahida Shahan Tinne.
  note: Includes bibliographical references and index.
  subject:
    name:
      name part: SheTaxis
    genre: Case studies
  subject:
    topic: Market segmentation
    genre: Case studies
  subject:
    topic: Social marketing
    genre: Case studies
  subject:
    topic: Segmentation du marché
    genre: Études de cas
  subject:
    topic: Marketing social
    genre: Études de cas
  subject:
    topic: Market segmentation
  subject:
    topic: Social marketing
  classification: HF5415.127 .A36 2020
  classification: 658.802
  related item:
    title info:
      title: SAGE Business Cases
  identifier: 9781526496317
  identifier: 1526496313
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 200121
    record change date: 20240923171853.9
    record identifier: in00005498174
    language of cataloging:
      language term: eng