rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: northern likes
    sub title: the case of Northwest Territories' social media campaign
  name:
    name part: Lever, Michael W.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Elliot, Statia
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case studies
  genre: Case studies.
  genre: Études de cas.
  origin info:
    place:
      place term: enk
    date issued: 2019
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: This case is designed to assess an awareness campaign created by the Northwest Territories (NWT) tourism marketing organization, known as NWT Tourism, to build engagement with their Spectacular NWT brand. NWT Tourism launched the Secrets campaign to coincide with Canada's 150th anniversary, featuring 150 Secrets of the Northwest Territories, posted daily via social media. At just past the campaign mid-point, the location of each Secret reveals certain patterns that, when used in combination with NWT Tourism's strategic objectives, consumer responses, and visitor trends over a five-year period, can be pieced together to evaluate the overall effectiveness of this social media campaign in Canada's north. Additionally, NWT Tourism's real-world campaign draws upon concepts in tourism and marketing such as destination brand and tourism destination image.
  target audience: specialized
  note: Michael W. Lever, Statia Elliot.
  note: Originally published in : Lever, M. W., & Elliot, S. (2019). The northern likes: The case of Northwest Territories' social media campaign. Journal of Hospitality & Tourism Cases, 7(3), 37-46.
  note: Includes bibliographical references and index.
  subject:
    geographic code: n-cn-nt
  subject:
    name:
      name part: NWT Tourism
    genre: Case studies
  subject:
    topic: Advertising
    topic: Tourism
    geographic: Northwest Territories
    genre: Case studies
  subject:
    topic: Tourism
    topic: Internet marketing
    geographic: Northwest Territories
    genre: Case studies
  subject:
    topic: Tourisme
    topic: Publicité
    geographic: Territoires du Nord-Ouest
    genre: Études de cas
  subject:
    topic: Advertising
    topic: Tourism
  subject:
    geographic: Northwest Territories
  classification: HF6161.T63 L48 2019
  classification: 338.4791711044
  related item:
    title info:
      title: SAGE Business Cases
  identifier: 9781529718096
  identifier: 1529718090
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 200121
    record change date: 20240923171853.5
    record identifier: in00005498151
    language of cataloging:
      language term: eng