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Co-creating value with customers in the retailing industry : the case of Zôdio /

The present case study highlights the importance of value co-creation with customers as a differentiation strategy to face the challenges posed by the fierce competition in the retail market of creative hobbies in France, more specifically, do-it-yourself--commonly abbreviated as DIY. The case study...

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Bibliographic Details
Main Authors: Alguezaui, Salma (Author), Filieri, Raffaele (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
Subjects:
Zôdio > Case studies.
Product differentiation > France > Case studies.
Retail trade > France.
Produits commerciaux > Différenciation > France > Études de cas.
Commerce de détail > France.
Product differentiation
Retail trade
France
Electronic books.
Case studies
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book

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