Why is fast casual winning? /

This case study analyses the fast casual segment of the U.S. restaurant industry. The segment is thriving, while others continue to struggle to maintain average performance. In an attempt to understand the success of the fast casual segment, the study first looked at its development and history. The...

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Bibliographic Details
Main Authors:	Sorokina, Ekaterina, active 2015 (Author), Murphy, Kevin, active 2015 (Author)
Format:	eBook
Language:	English
Published:	London : International CHRIE, 2015.
Series:	SAGE Business Cases.
Subjects:	Fast food restaurants > Management > Case studies. Fast food restaurants > Economic aspects > Case studies. Restaurants-minute > Gestion > Études de cas. Restaurants-minute > Aspect économique > Études de cas. Fast food restaurants > Economic aspects Fast food restaurants > Management Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case study analyses the fast casual segment of the U.S. restaurant industry. The segment is thriving, while others continue to struggle to maintain average performance. In an attempt to understand the success of the fast casual segment, the study first looked at its development and history. Then the study explored stories behind the top five leading concepts of fast casual segment: Panera Bread, Chipotle Mexican Grill, Panda Express, Zaxby's, and Five Guys Burgers and Fries. These companies remained the leaders of the segment from 2011 to 2013, which showed their strong positioning in the market and high competitiveness.
Item Description:	Originally Published InSorokina, E., & Murphy, K. (2015). Why is fast casual winning?. Journal of Hospitality & Tourism Cases, 4(3), 61-67.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529712551 1529712556