APA (7th ed.) Citation

Agnihotri, A., & Bhattacharya, S. (2023). Bada Business: Creating a blue ocean for the bottom of pyramid entrepreneurs. SAGE Publications: SAGE Business Cases Originals.

Chicago Style (17th ed.) Citation

Agnihotri, Arpita, and Saurabh Bhattacharya. Bada Business: Creating a Blue Ocean for the Bottom of Pyramid Entrepreneurs. London: SAGE Publications: SAGE Business Cases Originals, 2023.

MLA (9th ed.) Citation

Agnihotri, Arpita, and Saurabh Bhattacharya. Bada Business: Creating a Blue Ocean for the Bottom of Pyramid Entrepreneurs. SAGE Publications: SAGE Business Cases Originals, 2023.