Salomon combating reshoring challenges /
Salomon SAS, a French retail sports apparel firm, faced supply chain establishment challenges upon reshoring its manufacturing back to its home country from China. Given the supply chain issues for sports footwear, the critical challenge for Salomon executives was the lack of suitable partners in Fr...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
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London :
SAGE Publications: SAGE Business Cases Originals,
2023.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Salomon SAS, a French retail sports apparel firm, faced supply chain establishment challenges upon reshoring its manufacturing back to its home country from China. Given the supply chain issues for sports footwear, the critical challenge for Salomon executives was the lack of suitable partners in France. The company set up a collaborative facility to manufacture its shoes and explored strategies to procure materials. To entice customers, Salomon intended to leverage a local and sustainable back story, despite potential pitfalls to such strategies, and may use a "Made in Europe" label. How can Salomon combat its supply chain challenges, and what strategies can the company consider to deal with them? Did Salomon's management make the right decision by reshoring? |
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| Physical Description: | 1 online resource. |
| ISBN: | 9781529621907 1529621909 |