Cover Image

The Renewal Workshop : consumer considerations in a global supply chain /

In responding to the international need for a circular economy, The Renewal Workshop (TRW) expanded its operations by opening a second factory in Amsterdam, The Netherlands in 2019. Much of the success of TRW, since its inception in Oregon in 2016, was due to its innovation in supply chain process....

Full description

Bibliographic Details
Main Authors: Sundar, Aparna (Marketing professor) (Author), Pothier, Wendy (Author), Pfeiffer, Bruce (Author), Lei, Leyi (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:SAGE Business cases.
Subjects:
Business communication > Case studies.
Consumer satisfaction > Case studies.
Business logistics > Case studies.
Communication dans l'entreprise > Études de cas.
Consommateurs > Satisfaction > Études de cas.
Logistique (Organisation) > Études de cas.
Business communication.
Business logistics.
Consumer satisfaction.
Electronic books.
Case studies.
Online Access:Connect to the full text of this electronic book
Description
Summary:In responding to the international need for a circular economy, The Renewal Workshop (TRW) expanded its operations by opening a second factory in Amsterdam, The Netherlands in 2019. Much of the success of TRW, since its inception in Oregon in 2016, was due to its innovation in supply chain process. TRW incorporated novel solutions of renewing damaged apparel and upcycling overstock products, and consulted brands on ways to design for deconstruction. As the effectiveness of TRW becomes evident and demand grows internationally, it is facing some unexpected challenges. Students will need to reconsider positioning and communication strategy of The Renewal Workshop and decide how to move forward in communicating value to the consumer.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781529789621
1529789621