Sandwiches and soda : Turbochef, Subway, and Coca-Cola /
In the early 1990s, the founders of TurboChef demonstrated the function of a new oven technology that cooked foods faster and more uniformly than the conventional oven and microwave. However, the technology did not fly off the shelf despite the 1990s being an era of fast food dominance. After a majo...
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2022.
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| Series: | SAGE Business. Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | In the early 1990s, the founders of TurboChef demonstrated the function of a new oven technology that cooked foods faster and more uniformly than the conventional oven and microwave. However, the technology did not fly off the shelf despite the 1990s being an era of fast food dominance. After a major opportunity fell through with Pizza Hut, TurboChef embarked on a path to execute a deal with Subway and Coca-Cola. |
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| Physical Description: | 1 online resource : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529774955 1529774950 |