MasterClass : exploring growth /

This case is about MasterClass, a San Francisco-based online education platform where students could access tutorials and lectures pre-recorded by celebrities in their respective fields, such as Gordon Ramsay teaching cooking or Serena Williams teaching tennis. Co-founded by David Rogier (CEO) and A...

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Bibliographic Details
Main Authors:	Agnihotri, Arpita (Author), Bhattacharya, Saurabh (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE Business. Cases.
Subjects:	Corporations > Growth > Case studies. Piracy > Prevention > Case studies. Sociétés > Croissance > Études de cas. Corporations > Growth. Piracy > Prevention. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case is about MasterClass, a San Francisco-based online education platform where students could access tutorials and lectures pre-recorded by celebrities in their respective fields, such as Gordon Ramsay teaching cooking or Serena Williams teaching tennis. Co-founded by David Rogier (CEO) and Aaron Rasmussen in 2012, by May 2020 Rogier's focus was on increasing the subscription base for MasterClass both in the United States and internationally. Apart from this focus, with the growing popularity of MasterClass, the risk of piracy (in which class presentations are illegally sold by others) was also growing. What growth options could Rogier opt for? Should he focus on individual subscribers or corporate subscribers for faster growth? How can he resolve the potential piracy issue?
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529779974 1529779979