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Ella's Kitchen : assessing environmental uncertainty in business /

Ella's Kitchen, the number one baby food brand in the United Kingdom, produces 100% organic foods. Along with expanding its business across the national border, the company plans to introduce new product lines as part of its corporate growth strategy. Ella's Kitchen has also aligned Sustai...

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Bibliographic Details
Main Author: Akhi, Asma Azad (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:SAGE Business. Cases.
Subjects:
Ella's Kitchen (Firm) > Case studies.
Ella's Kitchen (Firm)
Sustainable development > Case studies.
Natural foods > Case studies.
Baby foods industry > Great Britain > Case studies.
Baby foods > Marketing > Case studies.
Développement durable > Études de cas.
Aliments naturels > Études de cas.
Aliments pour nourrissons > Industrie > Grande-Bretagne > Études de cas.
Baby foods industry
Baby foods > Marketing
Natural foods
Sustainable development
Great Britain
Electronic books.
Case studies
Online Access:Connect to the full text of this electronic book
Description
Summary:Ella's Kitchen, the number one baby food brand in the United Kingdom, produces 100% organic foods. Along with expanding its business across the national border, the company plans to introduce new product lines as part of its corporate growth strategy. Ella's Kitchen has also aligned Sustainable Development Goals aiming to eradicate child malnutrition, ensure responsible consumption, and maintain strategic partnerships with rival firms. However, macro-environmental trends, such as changes in the European Trade Agreement, sociodemographic factors, and trade mechanisms may affect the performance of Ella's Kitchen.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781529779752
1529779758