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Up in the air : the sustainability of Allegiant Air /

Low-cost airlines are convenient and often cheaper than their full-service counterparts. Costs are lower because fewer services are offered and consumers have lower expectations of their services. In this case study, students will be asked to analyze consumer expectations of the sustainability initi...

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Bibliographic Details
Main Authors: Zizka, Laura (Author), McGunagle, Doreen M. (Author), Clark, Patti J. (Author), Essary, Michael (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:SAGE business cases
Subjects:
Airlines > Finance > Case studies.
Sustainability > Case studies.
Consumers > Attitudes > Case studies.
Compagnies de transport aérien > Finances > Études de cas.
Durabilité de l'environnement > Études de cas.
Consommateurs > Attitudes > Études de cas.
Airlines > Finance.
Consumers > Attitudes.
Sustainability.
Electronic books.
Case studies.
Online Access:Connect to the full text of this electronic book

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