Forecasting assessment revenue : the case of Ventura County Lodging Association /

This case examines the financial reports for a tourism improvement district and discusses its need to develop a revenue forecast. Assessment revenue is collected by tourism improvement districts and is used to fund destination marketing initiatives. The Ventura County Lodging Association has identif...

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Bibliographic Details
Main Authors:	Chien, Chia-Li (Author), Cosentino, Stefan W. (Author), Thiel, John F. (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:	SAGE Business Cases.
Subjects:	Tax revenue estimating > Case studies. Revenue > Accounting > Case studies. Recettes fiscales > Estimation > Études de cas. Revenue > Accounting. Tax revenue estimating. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case examines the financial reports for a tourism improvement district and discusses its need to develop a revenue forecast. Assessment revenue is collected by tourism improvement districts and is used to fund destination marketing initiatives. The Ventura County Lodging Association has identified an opportunity to more effectively manage a large cash reserve account and the expected revenue it may collect moving forward. Students are provided with the resources to develop revenue forecast scenarios using tourism district and hotel performance benchmarking data.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529758184 1529758181