The plant-powered movement to "Make life better" at Saxbys /

Saxbys is a café chain based in Philadelphia, Pennsylvania, which has embraced plant-powered food and drink menu items. The food and beverage team is responsible for the implementation of new menu items, including plant-based options. As plant-based eating becomes more commonplace among Generation Z...

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Bibliographic Details
Main Authors:	Miller, Jeanette K. (Author), Anderson, Mackenzie (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:	SAGE business cases
Subjects:	Target marketing > United States > Case studies. Vegetarian restaurants > United States > Case studies. Restaurants > Menus > Case studies. Cibles (Marketing) > États-Unis > Études de cas. Restaurants végétariens > États-Unis > Études de cas. Cartes de restaurant > Études de cas. Restaurants. Target marketing. Vegetarian restaurants. United States. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Saxbys is a café chain based in Philadelphia, Pennsylvania, which has embraced plant-powered food and drink menu items. The food and beverage team is responsible for the implementation of new menu items, including plant-based options. As plant-based eating becomes more commonplace among Generation Z and Millennials, this target market provides an important opportunity for Saxbys to lead the industry. Evolving customer expectations, including referring to the menu items as "plant-powered," are highlighted along with the menu pricing of plant-powered menu items versus standard menu items. Students will be asked to assess the opportunities and challenges of navigating a constantly evolving consumer market and provide strategic assessment for the near term.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529764598 1529764599