T-Mobile "the un-carrier" : good strategy despite ethical concerns /

T-Mobile competes in the red sea of telecom market. As a low-cost price leader, T-Mobile invested heavily in the customer experience and service that paid off: It is ranked number one in customer satisfaction and how consumers valued the company. While T-Mobile chalked up success after success, case...

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Bibliographic Details
Main Authors:	Hoffman, Alan N. (Alan Nathan), 1954- (Author), Gold, Natalia (Author)
Format:	eBook
Language:	English
Published:	London : Rotterdam School of Management, Erasmus University, 2016.
Series:	SAGE Business Cases.
Subjects:	Unfair labor practices > Case studies. Corporations > Corrupt practices > Case studies. Travail > Pratiques déloyales > Études de cas. Sociétés > Pratiques déloyales > Études de cas. Corporations > Corrupt practices. Unfair labor practices. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	T-Mobile competes in the red sea of telecom market. As a low-cost price leader, T-Mobile invested heavily in the customer experience and service that paid off: It is ranked number one in customer satisfaction and how consumers valued the company. While T-Mobile chalked up success after success, cases filed against the company pointed to illegal labor practices promulgated at the corporate level that were viewed as systemic practices in the company as a whole. Complaints filed against T-Mobile included preventing employees from organizing in collective bargaining units, firing employees who reported concerns about T-Mobile's practices of over-billing consumers, and discriminating against women. T-Mobile seemed to have a dual personality regarding employee engagement. The company intimidated employees who expressed labor concerns or attempted to unionize, while at the same time encouraging employees, vendors and suppliers to act with integrity and report observed instances of misconduct or ethical noncompliance. One thing was clear, however: in order to remain competitive, T-Mobile would have to improve competencies in labor and employee relations.
Item Description:	Originally Published In : Hoffman, A. N., & Gold, N. (2016). T-Mobile "The Un-Carrier": Good Strategy Despite Ethical Concerns. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University.
Physical Description:	1 online resource.
ISBN:	9781529760200 1529760208